color wow

Why it’s Wow Our hair volumizer is free of alcohol, salt, drying resins typically used to create volume Massive volume plus super healthy hair quality Long-lasting Innovative light, frothy formula for weightless volume Heat protection How to Use 1. Can be used on damp or dry hair 2. Divide hair into sections applying 2-3 pumps worth of product to each section and smooth through from top to ends. 3. Comb through to distribute evenly. 4. Style. Hair can be blow-dried or air-dried. Best for Hair Types Fine, thin, limp hair. Ideal for color-treated, dry, dehydrated, damaged or fragile hair. NOTES FROM THE COLOR WOW LAB Typical volumizing products use hair-dehydrating ingredients (alcohol, salt and drying resins) to dry out and force open hair’s protective, outer cuticle layer. When the cuticles are roughed up and raised, hair strands can’t lay flat, creating the effect of fluffed-up, full-volume hair. However! opening the cuticle is very damaging, and leads to dehydration, frizz, brittleness. Xtra Large uses totally new volumizing technology: a weightless yet bulky polymer blend (fortified with strand-strengthening BAMBOO) that mimics a raised outer cuticle layer but leaves hair’s essential cuticle layer smooth, intact, and hydrated. The result? Instant voluptuous, sexy “naked” volume, body, guts and grip without compromising hair health. Ingredients WATER/AQUA/EAU, PROPANEDIOL, VP/DMAPA ACRYLATES COPOLYMER, PHENOXYETHANOL, CAPRYLYL GLYCOL, PPG-26-BUTETH-26, PEG-40 HYDROGENATED CASTOR OIL, DISODIUM EDTA, BENZALKONIUM CHLORIDE, BAMBUSA ARUNDINACEA LEAF EXTRACT, POLYQUATERNIUM-22. F#503-0 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

All-day root lift + volume, never sticky or stiff, heat protection Why it's WOW Delivers major root lift without feeling stiff or sticky Contains proprietary elastomers that form a “spring” at the roots Root lifter that can be used on wet or dry hair Non-yellowing; Never sticky or stiff for bouncy, natural styles. How to Use 1. Spray onto damp or dry hair, concentrating at the roots. 2. Style as desired. 3. Hit with blow-dryer heat for lasting results. Best for Hair Types For all hair types; ideal for fine, flat, thin hair. Notes from the Color Wow Lab Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.  There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color. Ingredients ALCOHOL DENAT., WATER/AQUA/EAU, VP, VP/VA COPOLYMER, PANTHENOL, PEG-75 LANOLIN, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, FRAGRANCE/PARFUM, PROPYLENE GLYCOL, HYDROLYZED KERATIN, POTASSIUM BENZOATE, POTASSIUM SORBATE, PHENOXYETHANOL, CITRIC ACID, LINALOOL, HEXYL CINNAMAL, CITRONELLOL. F#303-3 Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.

Proven to reduce breakage by 50%* in a single blow dry, heat protectant. Why it's WOW Makes a major difference with just one blow dry 50%* less breakage after just one use  Instantly strengthens brittle, fragile, damaged hair Heat protectant. How to Use 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense two to three pumps into palm and smooth through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. Best for Hair Types For brittle, fragile, damaged hair that breaks easily or has split ends. Ideal for color-treated and chemically-treated hair, especially hair that’s over-processed. Notes from the Color Wow Lab This leave-in, heat-protectant treatment is activated when you blow dry.  Formulated with sulfur-rich blue sea kale, Amino Acids and B vitamins, it instantly helps fortify hair’s internal sulfur bonds for stronger, more resilient strands. Ingredients WATER (AQUA/EAU), BEHENTRIMONIUM METHOSULFATE, CETEARYL ALCOHOL, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYQUATERNIUM-37, GLYCERIN, BUTYLENE GLYCOL, PEG-40 HYDROGENATED CASTOR OIL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, CRAMBE MARITIMA LEAF EXTRACT, ASCOPHYLLUM NODOSUM EXTRACT, CAPRYLYL GLYCOL, CETEARETH-20, PHENOXYETHANOL, PPG-26-BUTETH-26, FRAGRANCE (PARFUM), SILICONE QUATERNIUM-18, TRIDECETH-6, PPG-1 TRIDECETH-6, TRIDECETH-12, BENZYL SALICYLATE, LINALOOL, LIMONENE. F#702-6

Turns dry, damaged hair to silk in a single blow dry. Hydrating, conditioning leave-in treatment. How to Use 1. After shampooing and conditioning, towel-dry hair lightly. 2. Shake bottle well, then dispense one to three pumps through hair, starting one inch below part and through to ends. 3. Do not rinse. 4. Style with heat to activate. Best for Hair Types For dry, dehydrated hair. Ideal for color-treated hair. Notes from the Color Wow Lab Healthy hair strands have a natural outer lipid layer that locks in moisture. When heat and chemical treatments damage this barrier, hair becomes dehydrated.  Coconut Cocktail is a leave-in treatment formulated to replace and mimic this essential lipid layer with a proprietary complex of 18-MEA and coconut oil. When you blow dry, this formula is activated and instantly bonds a healthy layer of hydration to your hair’s surface. As a result you get hair that’s in optimal healthy, supple, “swing-y” condition. Ingredients WATER/AQUA, BEHENTRIMONIUM METHOSULFATE , CETYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, POLYQUATERNIUM-37, DIPROPYLENE GLYCOL, PHENOXYETHANOL, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SILICONE QUATERNIUM-18, CAPRYLYL GLYCOL, CETEARETH-20, PPG-26-BUTETH-26 , TRIDECETH-12, PEG-40 HYDROGENATED CASTOR OIL, TRIDECETH-6, PPG-1 TRIDECETH-6, HYDROLYZED KERATIN, FRAGRANCE (PARFUM), LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CITRIC ACID, COUMARIN, QUATERNIUM 33, SODIUM HYDROXIDE, BENZYL ALCOHOL , SODIUM BENZOATE, POTASSIUM SORBATE. F#701-3a